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Health Equity Ambassador (HEA) Program

The American Cancer Society (ACS) is committed to addressing the unequal burden of cancer in diverse communities. African American/Black, Hispanic/Latino, and uninsured individuals are more likely to develop and die from cancer than the general U.S. population. Limited access to quality health care greatly impacts one’s ability to access early detection resources. This often results in late-stage diagnoses, which limits life-saving treatment options.

The goal of the Health Equity Ambassador (HEA) program is to promote cancer health equity and reduce cancer screening disparities through community outreach and education. The American Cancer Society and partnering organization(s), work together to mobilize a volunteer workforce of trained Health Equity Ambassadors, to help underserved individuals and historically marginalized communities prevent and find cancer early.

Program Mission

The HEA program’s mission is to address cancer disparities by developing capacity to educate, mobilize, and engage diverse communities in cancer risk reduction.

Program Goals

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Train HEAs to deliver cancer prevention and early detection messages in the community

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Health Resources

Provide linkages to community health resources

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Increase Awareness

Increase awareness of the importance of breast cancer, colon cancer, prostate cancer screening, and clinical trials through one-on-one and group education sessions

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Inform communities on nutrition and physical activity in cancer risk reduction

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Program Improvement

Establish a standardized set of project outcomes and data capturing to facilitate ongoing evaluation for continuous process and program improvement

Our Ambassadors

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Health Equity Ambassadors work in their local communities and amongst their membership of their partnering organization to educate African American/Black, Asian, Hispanic/Latino, Native American and rural populations on cancer. Ambassadors provide outreach and education to the community to help individuals prevent cancer and find cancer early.

To date, more than 2,100 ambassadors have been trained reaching close to 500,000 people in communities across the country.


Our ambassadors complete 2-5 hours of online and in-person training specific to breast cancer, colorectal cancer, prostate cancer, clinical trials, and motivational interviewing. Trainings will be accessible through the Society’s Learning Management Systems.

Responsibilities of Ambassadors include:

  • Establish annual action plan integrating cancer education into chapter programming
  • Represent partnership with American Cancer Society in the community
  • Communicate effectively with diverse audiences
  • Provide accurate cancer information
  • Participate with health fairs and other community education events
  • Network with community members
  • Log event participation and contact with community members
  • Refer questions/request back to assigned ACS staff person
  • Provide annual partnership reports to share activities and impact with ACS